Dear BOLTians,

We are proud to add another strategic partner as part of our drive to connect BOLT’s ecosystem to a diverse range of users around the world.

Payfo is a diversified fin-tech company that specialises in digital banking, bill payments, and remittances. Payfo’s parent company is Malaysia’s national printing arm, PNMB (Percetakan Nasional Malaysia Berhad) which is responsible for the printing and distribution of security documents and smart cards in Malaysia.

“This collaboration is a way of extending BOLT and Payfo to create added value for our users. Meaningful user engagement will become our new metric for measuring user performance. The user data that we will attain from our joint collaboration will be comprehensive, compelling and valuable for our continued work with more brands and sponsors in Malaysia using the BOLT ecosystem and token model. ”

Ezwan Annuar, CEO of Payfo

Why this is important:

Payfo has almost 26 million users in their database in Malaysia alone. Their goal is to expand their services into more markets in the ASEAN region, which has an addressable audience of almost 630 million people.

How we will work together:

Co-Marketing and Bundling BOLT with other services: Payfo intends to utilise BOLT as a constant engagement channel with its database, functioning as a constant user rewards program — using BOLT’s tokens and content to compliment Payfo’s existing services. BOLT will also act as a video based communication content and information platform for its database.

Utilisation of the BOLT Token: The BOLT Token will be utilised and implemented as a reward and incentive system for Payfo users. It will also be an additional channel for brands to reach users through valuable content and as part of a vibrant user-led ecosystem. Brands and advertisers who want to advertise or sponsor content on BOLT will have to purchase BOLT tokens from exchanges as advertising credits.

“While BOLT already has a base of users across Malaysia and ASEAN, the partnership with Payfo will significantly increase our reach to bring BOLT+, the BOLT Wallet and the BOLT Token to more users around the region. Our BOLT Community will be excited to know that this is an immediate implementation of use for the BOLT Token that will inevitably drive demand for our present circulating supply of BOLTs on the open market.”

– Jamal Hassim, Founder and CEO of BOLT

This is a significant first of many mass use cases for the BOLT Token, and reflects BOLT’s strategy to develop acceptance and adoption of the BOLT Token, the BOLT Wallet and BOLT+ globally. We are pleased to be extending the ecosystem to this new database of users, in our continued push to connect the next 6 billion.

Have a great one, and see you all on our next update! Stay BOLTastic!